In anticipation of Avengers: Infinity War, which hits theaters on April 27, the Walt Disney Company announced today Marvel: The Universe Unites, a charity campaign of epic proportions bringing together the cast of Marvel Studios’ next big blockbuster to support children’s charities through funds raised from the release of the latest line in action figures and toys from the upcoming film.
This week-long event seeks to bring the stars together in a series of #HeroActs and social media challenges to raise funds and awareness for foundations that support children and families impacted by serious illness.
The kick-off with stars Sebastian Stan, Karen Gillan and Paul Bettany was this morning during Good Morning America.
Members of the cast have already accepted the challenge, including Mark Ruffalo, Dave Bautista and Don Cheadle among others expected to share the initiative on social media! When everyone’s collective posts hit a million likes, they will unlock a $250,000 US donation to Starlight Children’s Foundation® from Marvel.
Here’s a preview of the action figures and toys the cast will be revealing this week:
More about the campaign
“This movie has one of the greatest ensemble casts of all time, and we are challenging them to use their collective might to benefit children’s charities,” said Jimmy Pitaro, Chairman, Disney Consumer Products and Interactive Media. “We’re kicking off by inviting some of the world’s biggest stars to get creative on social media to support Starlight Children’s Foundation, a charity that works to bring joy and comfort to hospitalized children and their families.”
As part of Marvel Studios: Hero Acts, a charitable initiative launched in 2016, some members of the cast of Avengers: Infinity War will receive a special toy care package filled with new products celebrating their Marvel character to be donated to children’s hospitals.
Their mission? To take a creative picture or video to reveal the new toys to fans and post it to their Facebook, Instagram or Twitter channels using #HeroActs. When their collective posts hit a million likes, they will unlock a $250,000 US donation to Starlight Children’s Foundation® from Marvel.
“Being a Marvel Super Hero gives us a powerful platform to directly influence positive change. Giving back to kids is the most impactful role you can play,” comments Marvel Studios’ Black Panther star, Chadwick Boseman. “Marvel: The Universe Unites and #HeroActs is just a fun way to support a noble cause while entertaining kids and fans around the globe.”
Marvel partners are also supporting the cause with their own #HeroActs in support of children’s charities. As part of the week’s events, Hasbro will donate $1 million US worth of cash and products to Give Kids The World, an organization that fulfills the wishes of children with critical illnesses and their families by providing them with an unforgettable trip which includes a visit to their village in Central Florida and access to Walt Disney World Resort.
Funko, known for their pop culture collectibles, will make a $1 million US toy donation to Starlight as part of theMarvel: The Universe Unites campaign.
“From our fantastic cast to our toy and retail partners, it’s great to see the Marvel Cinematic Universe come together in this way to support children’s charities,” comments Kevin Feige, President, Marvel Studios. “The launch of the products forAvengers: Infinity War is a fun way for fans to celebrate the countdown to the movie, and this initiative underscores that moment in a really special way.”
Starting March 3, new Marvel Studios’ Avengers: Infinity War products will be included in the Marvel: The Universe Unites Amazon Wish List, enabling consumers to send toys directly to Starlight.
Marvel: The Universe Unites will culminate the weekend of March 3 when shopDisney.com and Disney stores in the U.S. will donate 10% of sales of all Marvel products made between March 3-4, 2018 (up to $50,000) to Make-A-Wish® to help grant life-changing wishes for children with critical illnesses.